Designing the Decision Contact
Instructional design · behavior change · visual systems

Most training proves a course was finished.
I design for the thing that happens after.

I build learning that changes behavior, not just click-through rates — and I design every piece of it myself, from the systems model to the last illustration.

−38%
safety incidents, 90 days post-rollout
tool adoption that held at 6 months
8→3 wks
new-hire time to competency
Flagship case

Cutting warehouse injuries by rewiring the moment before the lift

The old training taught lifting technique and hoped. Injuries didn't move. So I stopped treating it as a knowledge gap and mapped the behavior as a system — where the decision actually happens, and what pushes against it.

Target behavior safe lift, every time Real friction rushing, not knowing Intervention point-of-work cue Measure did it hold? feedback loop

The decision

Killed the 40-min module. The failure wasn't knowledge — it was the rush before a lift.

The move

A 4-second visual cue at the point of work, designed to interrupt autopilot — not a course.

The proof

Incidents down 38% at 90 days — and still down when I checked at six months.

Read the full case study →
Selected visual craft — I design all of it myself
Character illustration
Course UI system
Motion / micro-feedback
Brand + identity

↑ Placeholders — replace with your real Illustrator / Photoshop work. This band is the single most important thing to swap in.

Systems thinker

I model the behavior before I build the lesson. The course is the last step, not the first.

Visual maker

Illustration, UI, motion, identity — designed in-house, not outsourced or templated.

Writer

I published a memoir. Words are a craft I take seriously — and it's why the learning lands.

Amber doesn't hand you a course. She hands you a change in how people behave — and she can prove it moved.

Director of L&D, [Company]

Let's make something that sticks.
Still learning, always sharpening — and open to the right work.
hello@designingthedecision.com